Lighting Choreography for Fashion Shops Shopping is a lively and intimate experience. The goods, the atmosphere and the ambient surroundings must all be conducive to attractive in this event so the brands focus on the right activity and impression that convey the store’s message is received properly. In designing the shop, its conceptual installation was to view the client not just as a buyer, but definitely to welcome each as an engaged human being. Therefore; light not only presents the products but also establishes the atmosphere. The unique presentation of the space and its products with use of light provides an...